Predigo01
Which investments are worth funding?
Measure whether marketing spend is creating incremental sales so future budget can move to the channels that matter.
Marketing effectiveness · Demand forecasting · Decision science
Measure impact. Forecast demand. Make better decisions.
Predigo helps retailers and consumer brands decide what is working, what will happen next, and what should change.
Move beyond dashboards and reporting. Quantify marketing impact, forecast future performance, and turn complex business questions into clear actions.
Predigo
Decision brief
See which marketing investments are worth funding
Forecast demand and performance so plans are set with more confidence
Understand what changed and what decision should follow
Specialised support for retailers, consumer brands and commercial teams that need clearer decisions.
Questions we help answer
Commercial decisions that need a clearer evidence base.
We help teams move from fragmented data and competing opinions to decisions that are easier to defend, communicate and act on.
02
What should we plan for next?
Forecast demand, revenue and commercial performance so planning decisions can be made earlier and with more confidence.
03
Why did performance change?
Separate signal from noise so you can see what actually changed and what decision should follow.
04
Where should we allocate budget and capacity?
Turn evidence into a clearer allocation of budget, stock, staff, and commercial focus.
Services
Services that make planning, investment, and prioritisation easier.
Marketing Effectiveness
See which marketing investments create incremental sales and which ones should receive more or less funding.
- Know which channels are worth funding
- Measure incremental sales with confidence
- See which campaigns worked
- Compare channel contribution
- Understand retail media value
- Estimate return on investment
Make the next marketing budget decision with a clearer view of what is driving sales.
Demand Forecasting
Forecast demand, revenue, and business performance so planning decisions can be made earlier and with less risk.
- Plan stock with more confidence
- Set revenue expectations earlier
- Test different planning scenarios
- Prepare for promotional changes
- Match capacity to expected demand
- Reduce uncertainty in planning
Make the next planning cycle more confident by knowing what demand is likely to do.
Custom Decision Science
Answer complex business questions when dashboards and standard reports are not enough to support the decision.
- Get a clear answer to a difficult question
- Test assumptions before acting
- Compare decision options
- Use a tailored analytical approach
- Reduce uncertainty in the decision
Make the hard decision with a stronger evidence base.
How it works
A clear path from question to action
Predigo helps organisations decide what to measure, what to forecast, and what to change.
01
What happened?
Measure performance so you know which levers actually moved results.
02
What is likely to happen next?
Forecast demand and performance so plans can be set earlier.
03
Why did it happen?
Understand the drivers so the next decision is easier to make.
Our approach
From hard question to decision-ready answer.
01
Clarify the decision
We define the commercial question, the decision it informs, and what good evidence would change.
02
Diagnose the evidence
We review the data, context, assumptions, and constraints to see what can be trusted.
03
Apply the right methods
We choose the simplest analysis that answers the question with enough confidence.
04
Recommend action
We turn the findings into a recommendation, the trade-offs, and the next step.
Credibility
Built on real-world analytical experience.
Predigo combines more than 10 years of applied analytics experience with commercial judgement across retail, consumer businesses, healthcare, and operations. The focus is simple: help leaders decide where to invest, what to plan, and what to change.
10+ years
of applied analytics experience
Marketing impact
measure what creates incremental sales
Retail media
evaluate which channels are worth funding
Cause and effect
understand why performance changed
Forecasting
plan demand, revenue, and capacity
Ready to make better decisions?
Ready to make better decisions?
Whether you need to measure marketing impact, forecast future performance, or resolve a complex business question, Predigo can help.